A partnership that shines
Keune, a family brand in professional hair products with global exposure in 85 countries, was looking for a partner to unburden their marketing department and support their purchasing department on a specialist level. Quality is paramount. Not just in their hair products, but specifically in packaging, print and offline campaign materials. Certainly familiar territory for us!
Services
Print Management
Industry
Hair cosmetics
Keune’s challenge
At EMP Brandkeepers, we always bring procurement and marketing together. This was no different with Keune. They were looking for a structural solution to increase the purchasing knowledge in Europe as well as add offline marketing knowledge to the team.
“They took care of absolutely everything from the moment of specification to the moment of delivery. I also really like the knowledge we now have in house and the open communication lines. EMP is problem-solving; nothing is too much trouble or too difficult.”
“In my experience, the cooperation is extremely pleasant. Firstly, they are very proactive and ahead of the curve. Nothing goes unnoticed. Robert is also a really nice person to work with, and he’ll even get the impossible done.”
“By taking work off our hands, as they are project managers of all postal items. We simply ask and EMP Brandkeepers takes care of the rest. We don’t always have the knowledge in-house, but we do now thanks to EMP Brandkeepers.”
Creating success together
We unburden the Keune purchasing and marketing department and achieve high savings. Our well-thought-out approach started with understanding the Keune DNA, which we did by working on the inside to enable us to identify their needs and to address the bottlenecks.
At a kick-off meeting organised by Keune’s purchasing department, we presented ourselves as their strategic offline communications partner to the entire marketing team.
While the Keune Branding team sets the strategy, we look after the traffic and production of all offline communication tools. Working one day a week at Keune keeps us closely involved and the communication lines short. Just like an actual colleague!
Our first big project was the Keune Brand Book. See how it went.
The result: more with less
- Stable partner relationship between Keune and EMP Brandkeepers
- Cost savings clearly reported and managed
- Daily support of Keune´s marketing team
- More marketing activities with lower costs
- Joint business growth
Meet the team
Contributors to this project were:
Martijn de Jong
“Excel at what you do”
Aïda Boomsma
“I love working with people and am always curious about the human motivation!”
Ronald Zwaan
“If you want to go fast, go alone. If you want to go far, go together”
