Next-level catalogues
In a rapidly digitising world in which wholesalers operate mainly through online shops, the value of offline communication continues to be essential. This realisation leads to strategic choices, such as at wholesalers Zodiac and PF Concept. They still develop catalogues you can physically look through. But how do you convert a database full of products and information into a sleekly designed and printed catalogue, even in multiple languages? This is where EMP Brandkeepers comes in. Read more about our approach below.
Services
Print Management, Design and DTP
Industry
Promotion & Motorcycle Accessories
From online to offline – That's how we work!
A good layout is a determining factor for successfully implementing any online data. Our in-house studio presents a number of creative proposals in advance, and the catalogue is then created based on the selected design.
All online data from the web shop is given unique XML formatting instructions. Using InDesign plug-ins, the layout is automatically filled in for each page separately. Our DTP studio takes care of the fine-tuning.
But we did more than just design and fill catalogues. We also arranged the procurement, product guidance, project management and eventual catalogue delivery. EMP Brandkeepers unburdens the customer from A to Z.
“They took care of absolutely everything from the moment of specification to the moment of delivery. I also really like the knowledge we now have in house and the open communication lines. EMP is problem-solving; nothing is too much trouble or too difficult.”
“In my experience, the cooperation is extremely pleasant. Firstly, they are very proactive and ahead of the curve. Nothing goes unnoticed. Robert is also a really nice person to work with, and he’ll even get the impossible done.”
“By taking work off our hands, as they are project managers of all postal items. We simply ask and EMP Brandkeepers takes care of the rest. We don’t always have the knowledge in-house, but we do now thanks to EMP Brandkeepers.”
The result
- Average 50% decrease in DTP processes
- Error-free integration from the database
- Simple ‘proofing’ of print files
- Cost savings through automation, regardless of the number of languages
Meet the team
Contributors to this project were:
Edwin Jonkman
“EMP Brandkeepers stands for craftsmanship and enthusiasm”
Inno van den Heuvel
“Every problem is an opportunity for a creative solution”
Nienke Beverloo
“Creativity has no limits”
Petra de Haar
“Exploring the creative boundaries within a corporate identity, I love that challenge!”
