Printing under control
EMP Brandkeepers developed a customised Brand Portal for Accor’s hotel brands in Benelux. This allows over 135 hotels in the Benelux countries to easily order their own corporate identity materials.
Services
Print management, Brand Portal
Industry
Hotels
The challenge
EMP advised Accor to organise the printing for six of their hotel brands, including Ibis, Novotel, Mercure and Pullman, more smartly. Each hotel needed its own materials, but separate orders were expensive, time consuming and error prone. There was a need for overview, consistency and cost savings.
Creating success together
EMP Brandkeepers developed a central Brand Portal in which each hotel can only access its own brand and location-specific material. This includes stationery, key card covers, laundry lists, door hangers and posters, all in the correct house style.
The Brand Portal allows hotels to place individual orders at any time. Furthermore, a possibility was also developed to collect all orders from member hotels at once through a six-monthly inventory. We check all the input, combine volumes by brand and arrange procurement. After a final approval from Accor, the orders go into production. Delivery takes place in two phases so that hotels are not overwhelmed with large volumes all at once.
The result: more control, lower costs
- One central Brand Portal for six hotel brands within Accor
- Hotel-specific access and product selection
- Combining volumes yields significant purchasing advantages
- Coordinated production and staggered delivery
- Fewer transport movements meaning lower environmental impact
- Total support from quotation to delivery
An efficient partnership that saves Accor time, space and costs without compromising on quality.
Meet the team
Contributors to this project were:
Joost Lutterman
“Our job is to enable different partners to collaborate as one team”
Michael Niebourg
“Quick to ramp up and well-organised!”
Arno Molenbeek
“I have more affinity with finding the right solution than holding on to the distant problem”
Joost van de Kerkhof
“Clear communication and getting everything right for the customer. That’s what I stand for”
